Intuit Accountants Homepage
Simplifying a complex product ecosystem through clearer messaging, page hierarchy, and intentional customer paths.
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Content Designer + Copywriter
Hi, I'm Veronica. I design content that makes things clearer and more human.
With roots in editorial and storytelling, I ask questions, get into the details, and find the clearest way to tell the story.
Content design case studies
A closer look at how I solve content problems, collaborate with design partners, and shape the thinking behind the words.
Education Resource Center
Transforming scattered educational content into a centralized, scalable experience that made resources easier to find and publish.
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Creating a connected story for Intuit Accountants
Partnering with visual design to create a cohesive campaign concept where messaging and visual direction worked together from the start.
Read the case study →Editorial writing and storytelling
Selected stories that show how my editorial background shapes my content design work.
Editorial · Storytelling
How the Intuit Food Truck Program shaped this graduate’s dreams
Intuit for Education
Editorial · Real Estate · Research
NAR and AARP partner to create livability index for house hunting
The American Genius
Digital Marketing · Editorial · Research
10 Snapchat ad tips to increase engagement for holiday shopping season
The American Genius
Editorial · Storytelling
Cooking up success with Intuit’s Food Truck program
Intuit for Education
Editorial · Research · Technology
This app takes virtual presentations to a whole new creative level
Business · Editorial · Research
Pandemic claims another victim: Godiva to close brick and mortar stores
The American Genius
From journalism to content design, with a lot of curiosity along the way.
Read about how I got here, what I care about, and what I'm like to work with.